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The talk is long, but it is science!
Is advertising an art or a science? Digital advertising today has become a science before it's an art and creativity. It requires analysis, testing, clear plans, and precise goals. A client asked you: "Do I have to pay Google to get first?" The answer? Yes to paid advertising for quick results, and Yes to SEO for long-term results. The best plan? Combine the two. Start with ads to get people to know you, and work on SEO to always stay in the picture.
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32 min read
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5 rules for building a successful business
To build a successful brand you need clear rules
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4 min read
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